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January 12, 2026PC hardware, Price hike, CPU cooler, Power supply, Tech news, PC building5 min read

Brace Yourselves: Power Supplies & CPU Coolers Set for 6-10% Price Jumps

Get ready for another wave of PC component price hikes! Power supplies and CPU coolers are next, with a projected 6-10% increase, following DRAM and GPUs.

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TL;DR: PC builders and upgraders should prepare for another wave of price increases, as power supplies and CPU coolers are projected to see a 6-10% hike. This follows recent surges in DRAM and GPU prices, signaling a broader trend of rising costs for essential PC components.

What's New

Just when you thought your wallet could catch a break, another round of price increases is hitting the PC hardware market. Following in the footsteps of DRAM and GPUs, it's now the turn of fundamental components like power supplies (PSUs) and CPU coolers to see their prices climb. According to a recent report from VideoCardz, consumers can expect a 6-10% increase on these crucial parts. This information reportedly stems from Guangzhou Xinhongzheng Electronic Technology Co., Ltd., a significant player in the electronics manufacturing and supply chain, indicating a shift that will likely ripple across various brands and regions. The timing of this news, coming on the heels of other component hikes, suggests a persistent challenge in the supply chain and manufacturing landscape that continues to impact the end consumer.

This isn't just about a single product line; it's about two categories of components that are absolutely non-negotiable for any PC build. You can't run a computer without a power supply, and a CPU without adequate cooling is a recipe for disaster. The projected 6-10% increase, while seemingly modest for a single item, can add up quickly, especially for those on a tight budget or planning a full system overhaul. This trend indicates that the market is still grappling with various pressures, from raw material costs to logistics and potentially even increased demand that outstrips current supply capabilities, pushing prices upwards across the board. The news is fresh, and the impacts are expected to materialize in the near future, making current pricing potentially the best available for a while.

Why It Matters

These impending price hikes matter for several reasons, extending beyond just the immediate cost. First and foremost, they directly impact the total cost of ownership for anyone looking to build a new PC or upgrade an existing one. Power supplies and CPU coolers are not luxury items; they are foundational. A $100 PSU could soon cost $106-$110, and a $50 CPU cooler might jump to $53-$55. While these individual increases might seem small, they contribute to a cumulative effect that can significantly inflate the overall budget for a PC build, especially when combined with previous price increases on GPUs and memory. This is particularly challenging for budget-conscious builders who are already trying to squeeze every dollar for performance.

Furthermore, this trend suggests a continued instability in the global supply chain for electronic components. When even the most basic, often overlooked, components like PSUs and coolers are affected, it signals deeper issues than just high demand for cutting-edge tech. It points to potential increases in raw material costs, manufacturing expenses, or shipping logistics that are affecting the entire industry. This creates an environment of uncertainty, where consumers and system integrators alike must constantly re-evaluate pricing and availability. The sentiment among consumers, as evidenced by comments like "All these prices increases are taking the bloody piss," underscores the growing frustration with what feels like relentless cost escalation in PC hardware.

What This Means For You

For the average PC enthusiast, gamer, or professional planning a build or upgrade, these impending price hikes mean it might be time to accelerate your plans. If you've been sitting on the fence about purchasing a new power supply or upgrading your CPU cooler, buying sooner rather than later could save you money. While the exact timeline for these increases to fully manifest at retail is not always immediate, historical patterns suggest that once such reports surface, prices tend to adjust relatively quickly.

Secondly, it means you'll need to adjust your budget expectations. What might have been a perfectly balanced build a few months ago might now require an extra $20-$40 just for these two components, potentially forcing compromises on other parts like storage or even a slightly less powerful GPU. For those building entry-level or mid-range systems, this proportional increase can be quite significant. Keep an eye on sales and promotions, as retailers might offer temporary discounts to clear existing stock before the higher-priced inventory arrives.

Finally, this ongoing trend encourages a more strategic approach to PC building. Consider the long-term value of components; investing in a slightly higher-wattage PSU than immediately needed, or a more robust CPU cooler, might prove more cost-effective if further price increases become the norm. It also highlights the importance of staying informed about market trends, as the landscape of PC component pricing remains dynamic and challenging for consumers. As the industry navigates these complexities, adaptability and foresight will be key for anyone looking to build or upgrade their rig without breaking the bank.

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Frequently Asked Questions

Q: What specific PC components are expected to see price increases?

A: The latest reports indicate that power supplies (PSUs) and CPU coolers are the next PC components slated for significant price increases. These are fundamental parts required for any functional computer system, making the impact widespread across all segments of the PC building community, from budget-conscious users to high-end enthusiasts.

Q: What is the projected percentage increase for these components?

A: Consumers can expect a projected price increase ranging from 6% to 10% on power supplies and CPU coolers. While this might seem like a modest percentage for individual items, it contributes to the overall rising cost of PC building, especially when combined with previous price hikes on other major components like GPUs and DRAM.

Q: Who reported this upcoming price hike, and which company is involved in the information?

A: The impending price hikes were reported by VideoCardz, a reputable source for tech news and leaks. The information reportedly originated from Guangzhou Xinhongzheng Electronic Technology Co., Ltd., a key player in the electronics manufacturing and supply chain, suggesting that the cost increases are originating from the production and distribution side of the industry.

Q: Is this the first time PC component prices have increased recently?

A: No, this is not the first time PC component prices have increased recently. This upcoming hike for power supplies and CPU coolers follows a noticeable trend of rising costs for other essential PC parts, most notably DRAM (memory modules) and Graphics Processing Units (GPUs). This indicates a broader, ongoing market adjustment rather than an isolated incident.

Q: How will these price hikes affect PC builders and consumers?

A: These price hikes will directly impact PC builders and consumers by increasing the total cost of a new system build or an upgrade. Budget-conscious individuals will feel the pinch more acutely, as the proportional increase on lower-cost components can significantly alter their financial planning. It may also lead to consumers delaying purchases or making compromises on other components to stay within their budget.

Q: What are some potential reasons behind these continuous price increases in PC parts?

A: Several factors contribute to these continuous price increases. These often include rising costs of raw materials, ongoing global supply chain disruptions impacting manufacturing and logistics, increased shipping expenses, and sustained high demand for PC hardware. Geopolitical factors and currency fluctuations can also play a role in driving up component costs across the industry.

Q: What can consumers do to mitigate the impact of these price increases?

A: To mitigate the impact, consumers planning a build or upgrade should consider purchasing power supplies and CPU coolers sooner rather than later, as current prices might be the lowest for some time. Additionally, researching deals, exploring alternative brands or models that offer good value, and adjusting overall budget expectations for future builds are prudent strategies. Staying informed about market trends is also crucial.